Guide, updated November 2026
What to put on a small business website: the checklist
Most small business websites lose customers for the same few reasons: they don’t say clearly what the business does, the phone number is hard to find, or something looks out of date. Use this checklist to make sure yours has everything a new customer looks for.
Your home page
- What you do and where, in plain words, at the very top. For example “Family dentist in Manly”, not just “Welcome”.
- One clear button for the next step: call, book, get a quote or see the menu.
- Your best photo of your work, your product or your place.
- A short paragraph on what makes you different.
- A few reviews or testimonials.
Contact details
- A phone number that can be tapped to call on a phone.
- A contact form or email address, and how quickly you reply.
- Your address with a map link, or the suburbs you serve.
- Your opening hours, including public holidays.
- Links to your social media pages.
Products, services and prices
- Every main service or product, named the way customers search for it.
- Prices, or at least “from” prices. They bring in customers who are ready to buy.
- What’s included, how long it takes and what happens next.
About you
- Your story in a few sentences: who you are and why you do it.
- Real photos of you and your team. People buy from people.
- Licences, qualifications, insurance or memberships, where they matter.
Trust and the legal side
- Reviews, testimonials or a link to your Google reviews.
- Your ABN or business name in the footer.
- A privacy policy if you collect any personal details through forms. It’s good practice, and some businesses are required to have one under the Privacy Act.
- Terms and refund details if you sell anything.
- A current year in the footer. An old one makes the business look closed.
Behind the scenes
- It works well on phones, because most of your visitors are on one.
- It loads quickly. Large photos are the usual reason a site is slow.
- Your own domain name, like yourbusiness.com.au.
- A clear title and description on each page, so Google knows what it’s about.
- Descriptions on your photos, for Google Images and people using screen readers.
- A link from your Google Business Profile to your website.
Check yours automatically
Every Launch Corner Members site gets a site check in the dashboard that reads the whole site and goes through most of this list for you: whether your phone number can be tapped, whether there’s placeholder text left behind, how heavy your photos are and more, with steps to fix anything it finds.
Questions
How many pages does a small business website need?
Usually five is plenty: Home, Services or Products, About, Opening hours and Contact. Add Bookings or Jobs pages if you take bookings or hire regularly.
Should I put my prices on my website?
Usually yes. Even a starting price helps people decide, saves you time on enquiries that were never going to buy, and builds trust.
Do I need a privacy policy?
If your site collects personal details, like a name and email through a contact form, you should have one. Some businesses are legally required to under the Privacy Act. Launch Corner sites come with one drafted as a starting point.